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Chili & Paprika

Chili and Paprika is a Mexican shop that opened in Berlin in 2013. The shop already has a high reputation among customers. The objective was to design an e-commerce for a local business focusing on information architecture or improving their website. How to redesign an e-commerce when users prefer physical shopping?

Proposed solution

In detail...

The solution involves transforming the website into an online shop offering products specific to Latin recipes, supported by a dedicated recipes page. Users can book orders online, pay through an integrated payment system for a faster checkout, and pick up their orders at the shop to maintain a sense of community. Additionally, general UI improvements will enhance the overall user experience.