Located in Berlin, Chili und Paprika is specialised in selling Mexican and Latin American products. It already has a high reputation among customers since its opening.
Food and beverage retail
The objective was to design an online shop for a local business, focusing on information architecture and improving their website. But, how to redesign an e-commerce when users prefer physical shopping?
Competitor research | User research | User journey | UX/UI design | Wireframes | Prototypes | UX recommendations
Figma | Google Forms
Improve general UX/UI to enhance usability and experience
Create a dedicated recipes page linked to products
Enable online order booking
Integrate an online payment system for fast checkout
Implement in-store pickup to preserve community interaction