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In 2022, Home24 acquired the brand BUTLERS, a homeware and accessories shop, known by 40M of German people. By now, the BUTLERS stores have been slightly rebranded to include the @home24 logo. BUTLERS needs to be more visible on Home 24, if people shop in BUTLERS they should ideally remain in this funnel.
Enhanced brand visibility through integration of BUTLERS’ green colour and logo across Home24
Introduced “Complete the Look” feature to showcase complementary products from both brands
Integrated a shared “Showroom” to inspire customers and promote cross-brand discovery
Enabled seamless cross-store purchases within a single transaction for a unified shopping experience
Implemented brand-specific colour tags in the checkout process for clear item differentiation
Prioritized the BUTLERS Shop at the top of the burger menu to improve navigation and accessibility